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Nineteen years ago, David Oakley was crushed when he couldn’t get into John Sweeney’s introduction to advertising summer course at the University of North Carolina at Chapel Hill. But that didn’t stop him. “I said, ‘There are 70 seats in that room, and at least one student will skip every day, and I’ll be in that seat,’ ” recalls Oakley, co-founder of Boone/Oakley in Charlotte, N.C.

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