The Unreal World of TBWA\C\D, Skittles

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NEW YORK TBWA\Chiat\Day mixes reality with fantasy to get surreal results in two television spots breaking this week that introduce Masterfoods’ Skittles Bubble Gum.

“Yep” by the New York shop shows a tall, gawky boy chewing the gum outside of a food mart. When a girl asks if he’s chewing Skittles Bubble Gum with all five flavors, he answers, “Yep.”

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