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Universal Studios Hollywood Park in Universal City, Calif., has hired Dieste & Partners here for Hispanic marketing chores.
Dieste will produce a broadcast campaign in support of Universal’s properties, including a new ride, the Terminator 2 3-D, according to agency president Tony Dieste.
“We’re going to be working on an integrated campaign . . . which will include driving Latinos to the theme park from [California], the country and possibly even from Mexico,” Dieste said.
Initial work will focus on the Terminator 2 3-D thrill ride.
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