Universal Studios Begins Search

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Universal Studios put the creative portion of its theme-park account into review last week, notifying incumbent Messner Vetere Berger Mc Namee Schmet terer/Euro RSCG of the decision and reaching out to a select group of agencies to participate, sources said.

The client spent about $15 million on ads in 2000, per CMR, but sources estimated total projected spending is closer to $30-40 million.

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