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Universal Pictures has awarded its Southeast and Southwest advertising, publicity and promotions accounts to Allied Advertising and Public Relations and Alvin Guggenheim and Associates, respectively.
Los Angeles-based Universal operated an office here, but decided to close it and farm out projects at the end of 1999. Moroch & Associates of Dallas defended the Southwest business.
Combined billings were estimated at $8-10 million.
Allied, based in Boston, will open divisions in Atlanta and South Florida to handle the account.
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