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LOS ANGELES General Motors said it has consolidated its estimated $700 million-plus European media planning and buying business with Interpublic Group’s Universal McCann.
The move follows a four-month, Continental roster-shop review that included Aegis Group’s Carat, Omnicom’s OMD, IPG’s Initiative and Publicis Groupe’s Starcom [Adweek, Sept. 4].
In the U.K., Universal McCann pitched in tandem with Initiative, the incumbent, which keeps the business in that market.
The win for Universal McCann includes 45 markets and the Opel, Vauxhall, Saab and Chevrolet brands.
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