Universal McCann Forms Cross Media Unit

LOS ANGELES-Universal McCann USA has established an internal group to plan and buy multimedia packages and evaluate content opportunities, the media agency said Monday.

Bill Cella, Universal McCann evp/director of broadcast and programming, was named chairman of the unit, called the Cross Media Council, to include executives from the McCann-Erickson media network’s planning, national broadcast and programming, local broadcast, strategic print services, outdoor, interactive, ethnic marketing and direct response operations.

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