Universal McCann B

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NUMBERS B

Billings, estimated revenue up 14% to $5.8 billion and $260 million, respectively. High productivity brings up grade. Includes Micro soft’s $400 million in billings won in late 1999, expansion of Sprint budget and $90 million Kohl’s win. Losses included $140 million Reckitt Benckiser. Resigned Boston Beer Co.’s $20-25 million account.

MANAGEMENT B

McCann-Erickson’s unbundled media planning and buying arm began life in 1999. Mark Stewart, evp and North American media director, spent last year putting up bricks and mortar.





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