Universal Fakes L.A. TV Takeover

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LOS ANGELES Universal Pictures has resorted to hijacking network station KBEH, the Los Angeles-based affiliate of MTV Tr3s, in order to reach young bilingual audiences. At least it will seem that way this Friday.

To promote Illegal Tender to the 18 to 34-year-old demo, the Arenas Group has arranged for an 18-hour “takeover” of KBEH-TV’s airwaves on the day of the movie’s release.

KBEH,

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