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LOS ANGELES The first advertising from independent davidandgoliath for Universal Studios Hollywood breaks this week, according to the agency.
The campaign brands the theme park as the “Entertainment Capital of L.A.”
“The perception is that Universal Studios is nothing but a drive-up studio tour, and it is quite the opposite,” said David Angelo, chief creative officer of the Los Angeles agency. “There’s so much more, particularly for Angelinos. The new campaign positions it as the epicenter of the epicenter of entertainment, the one place to address all your entertainment needs, the beacon at the top of the hill.”
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