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United Airlines wants you to know: it’s not like other airlines. It’s a good airline.
But when it comes to climate goals, the industry has a long way to go and a dismal track record of following through.
Today, United is releasing a massive new ad campaign called “Good Leads the Way,” in which its climate commitments play a starring role alongside 60 real-life employees of the airline.
Composed of over 150 different creative pieces, this is the brand’s biggest ad push since 2013.
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