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NEW YORK United Way of America and the National Football League are poised to break a public service campaign by Gotham aimed at inspiring individuals to volunteer in their communities, a departure from previous ads that sought to raise public awareness of the organization.
“Time is the new money,” said Dan Sheehan, group creative director at the New York-based Interpublic Group shop. “They really want to ask people for their time and that message was never clearly coming across.
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