United Speaks on Attacks in TV Ad

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NEW YORK –In its first TV advertisements since Sept. 11, United Airlines speaks openly with viewers about last month’s terrorist attacks, a strategy that is receiving mixed reviews from marketing experts.

While some experts said ignoring the events of Sept. 11 would be wrong, others argued thatUnited–only the second major carrier to launch a TV ad campaign since the attacks –needn’t remind air travelers of an event the industry should hope they just as soon forget.

“We

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