Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Pantry stockpiling during the pandemic aside, numbers suggest that consumers have been approaching their fill of Big Soda for a few years now.
Between 2015 and 2019, annual sales of carbonated beverages grew 3.6%, from $27.7 billion to $28.7 billion, according to data from market research firm IRI. Throughout the same time period, the bottled water category, which includes seltzer and sparkling water, increased 28.3%, from $13.8 billion to $17.7 billion. While smaller in total dollar amount, energy