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LOS ANGELES United Online, the value-priced segment ISP incorporating NetZero, Juno and BlueLight, will break a campaign for its accelerated dial-up service on Labor Day during the Nascar Winston Cup broadcast on NBC, in which a NetZero-sponsored car (number “0”) will race.
The “HiSpeed Challenge” spot was “modeled after the Pepsi challenge campaign,” said Brian Woods, evp and chief marketing officer, United Online, Westlake Village, Calif. United Online Creative Services Group, Los Angeles, produced the ad in-house.
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