United Online Races on TV With Faster ISP

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LOS ANGELES United Online, the value-priced segment ISP incorporating NetZero, Juno and BlueLight, will break a campaign for its accelerated dial-up service on Labor Day during the Nascar Winston Cup broadcast on NBC, in which a NetZero-sponsored car (number “0”) will race.

The “HiSpeed Challenge” spot was “modeled after the Pepsi challenge campaign,” said Brian Woods, evp and chief marketing officer, United Online, Westlake Village, Calif.

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