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While it might seem odd to be excited about a new airline safety video, there’s no denying we’ve been in a golden age of clever iterations on something that had long been a boring boilerplate exercise.
Led by creative pioneers like Air New Zealand, airline safety videos in recent years have often been fascinating forays into short-form filmmaking.
So it was with a mild thrum of expectation that we fired up United’s new Star Wars-themed safety video.
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