AdFreak

United Embraces Star Wars for New Safety Video, Though It Feels a Bit... Forced

A smart partnership, but a missed creative opportunity

United is going all in on its Star Wars partnership, with a plane wrap and safety video.United
By David Griner

October 30, 2019

While it might seem odd to be excited about a new airline safety video, there’s no denying we’ve been in a golden age of clever iterations on something that had long been a boring boilerplate exercise.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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