United Airlines Aims to Go '100% Green' by 2050 Through Carbon Capture

CEO Scott Kirby notes that carbon offsets aren't enough to reduce greenhouse gas emissions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Bucking the rest of the airline industry, United Airlines announced that it plans to be “100% green” by 2050—but it won’t be getting there with carbon offsets. Instead, the airline will be investing in a carbon capturing technology called Direct Air Capture.

United Airlines announced a partnership with the energy company Occidental to store “millions of metric tons” of carbon dioxide “securely stored deep underground.” The subterranean storage will be built to create the environmental equivalent of planting more than 40 million trees each year, the company said.

“If

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in