United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture

CEO Scott Kirby notes that carbon offsets aren't enough to reduce greenhouse gas emissions

Kacy Burdette

Bucking the rest of the airline industry, United Airlines announced that it plans to be “100% green” by 2050—but it won’t be getting there with carbon offsets. Instead, the airline will be investing in a carbon capturing technology called Direct Air Capture.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.