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CANNES, FRANCE The Cyber Lions jury awarded three Grand Prix prizes, with jurors describing the winners as vehicles to send a message about the direction of the industry.
Top marks went to Projector Tokyo for “Uniqlock” on behalf of retailer Uniqlo; SOL Comments live banner ads by Mediafront Oslo for Scandinavia Online; and 42 Entertainment in recognition of its alternate reality game Year Zero to promote Nine Inch Nails.
The awards were meant to convey that interactive experiences needed to be just that, said Colleen DeCourcy, the Cyber Lions jury president.
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