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Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement.
The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, “LifeWear: Made for All,” and headlined by tennis champion Roger Federer.
“The Uniqlo brand is predicated on LifeWear, which is not just the clothes we make, it is also our actions and commitment to the communities of the people we serve,” Uniqlo U.S.
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