Unionbay: New Take

Image isn’t everything in Toth Brand Imaging’s latest work for Unionbay.
Product takes center stage in a fall campaign for the teen-focused denim apparel line marketed by Seattle Pacific Industries.
“Our research told us that our target market wants to see more product,” said Unionbay president Steve Ritchey. “They want to see themselves in it doing whatever we think they’d do in it.”
While the new print and television ads created by Toth continue to depict teens in lifestyle settings, they now emphasize products with names intend to reflect teen trends and attitudes, such as “Cell Phone Cargo Pant,” and “Blazing Soul Vest.”