Unionbay: New Take

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Image isn’t everything in Toth Brand Imaging’s latest work for Unionbay.
Product takes center stage in a fall campaign for the teen-focused denim apparel line marketed by Seattle Pacific Industries.
“Our research told us that our target market wants to see more product,” said Unionbay president Steve Ritchey. “They want to see themselves in it doing whatever we think they’d do in it.”
While the new print and television ads created by Toth continue to depict teens in lifestyle settings, they now emphasize products with names intend to reflect teen trends and attitudes, such as “Cell Phone Cargo Pant,”...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in