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CHICAGO Bailey Lauerman’s advertising campaign for the Union Pacific Railroad won Best of Show this weekend at the annual Nebraska Addy Awards banquet.
The commercials are narrated by actor Sam Elliott, whose gravelly baritone tells in one spot shot against the magnificent vistas of Moab, Utah, how the railroad is made up of “33,000 miles of timber and steel.” The ads end with the tagline, “Union Pacific. Building America.”
Print executions show pictures of the railroad line stretched across the Western U.S.
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