Union Bay 'open' To Unique Branding

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Toth Design & Advertising this month launches a $7 million print and TV campaign for Seattle-based Union Bay apparel that focuses on the authenticity and youthful appeal of the brand.
The campaign’s tagline is: “UB–Open to interpretation.” By playing off that theme, each ad uses the UB acronym in a playful way.
One commercial features a young man, complete with tongue ring and Elvis-style sunglasses, attempting to drink a cup of hot coffee while driving. He places the coffee between his Union Bay-clad legs–at which point the spot freezes and the words “Unsafe Beverage” appear above the coffee.

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