Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unilever, which owns Popsicle and Good Humor, will stop advertising food and beverages to kids under 12 in traditional media, as well as end marketing to under-13s in social media.
The decision is based on childhood obesity concerns, according to a Unilever blog post. Moving forward, the multinational company will root the marketing efforts for kid-friendly food and beverage products in a new, three-pillar approach focused on assisting parents and caregivers in choosing healthy options for children.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in