Unilever to Halt Kid-Targeted Marketing on All Food and Beverage Products

A new focus on choosing healthy options for children

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Unilever, which owns Popsicle and Good Humor, will stop advertising food and beverages to kids under 12 in traditional media, as well as end marketing to under-13s in social media.

The decision is based on childhood obesity concerns, according to a Unilever blog post. Moving forward, the multinational company will root the marketing efforts for kid-friendly food and beverage products in a new, three-pillar approach focused on assisting parents and caregivers in choosing healthy options for children.

“Our

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