Unilever Taps Goodby

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Shop To Launch ‘natural’ Personal Care Line
SAN FRANCISCO–Goodby, Silverstein & Partners has been tapped by global packaged goods giant Unilever to handle the launch in early 1999 of a new “natural” line of personal care products for men and women, said sources.
Unilever Home & Personal Care North America, headquartered in New York, is expected to back the rollout with at least $20 million in ad spending.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in