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NEW YORK Unilever said it has hired marketing agency Octagon to “work closely with a variety of the company’s brands.”
The agency’s efforts will cover strategic planning, program development, proactive program ideation, sponsorship negotiation and activation, competitive analysis, property evaluation and proposal management.
Unilever’s participation in sponsorships has grown over the last several years, having aligned its brands with Ironman competitions, the National Basketball Association, Minor League Baseball and several musical artists.
Seven other agencies were part of the request for proposal process, which took place in November.
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