Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Global private equity firm Vestar Capital Partners today acquired Unilever’s North American laundry business for $1.08 billion in cash.
Brands such as Snuggle, Wisk, Surf and Sunlight will now be marketed and handled under a new company, The Sun Products Corp., which was formed when Vestar Capital Partners merged its business entity, Huish Detergents, with the newly acquired brands. Based in Salt Lake City, Huish Detergents is the largest manufacturer of private label detergents and fabric softeners in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in