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Current TV is calling on its viewers to create ads for Unilever’s Axe Hair Crisis products and is dangling up to $60,000 for the winning spot.
Viewers have until June 3 to submit what Current dubs Viewer Created Ad Messages, which run in 30- and 60-second versions. The winning spot gets $2,500, but the winner could earn up to $60,000 if the ad is eventually broadcast outside of the network.
The assignment includes a few bullet points for would-be VCAM creators, including the fact that a recent survey showed 79 percent of girls thought most guys’ hair “didn’t cut it” while most guys were happy with their hair.
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