Unilever Resumes Facebook Advertising After 6-Month Boycott

The Anglo-Dutch company was among the first to announce a pause on social media spend in June

When first announced, Unilever's ban on Facebook, Instagram and Twitter was set to run through the end of 2020.

December 18, 2020

CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Scott Nover

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.