CPG & Grocery

Unilever Resumes Facebook Advertising After 6-Month Boycott

The Anglo-Dutch company was among the first to announce a pause on social media spend in June

Photo of Unilever logo in a city
When first announced, Unilever's ban on Facebook, Instagram and Twitter was set to run through the end of 2020.
By Paul Hiebert & Scott Nover

December 18, 2020

CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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