Unilever Sets Next Phase of 'Unstereotype' Strategy to Improve Representation in Industry

Unilever committed to improving its representation within its marketing five years ago

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Unilever has underlined its commitment to its unstereotype advertising strategy and has issued a challenge to itself to influence the next generation away from prejudice through the introduction of new policies.

The business committed to “unstereotype” its advertising in 2016 in an effort to improve wider representation across its brand advertising as outlined by the Unstereotype Alliance’s code.

Underrepresented communities are the worst affected

Research conducted by Kantar on behalf of the British conglomerate, discovered that people with disabilities, as well as members of the LGBTQ+, Hispanic, Black and Asian communities felt they were worst represented.

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