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MADRID — Terra Lycos SA and Unilever NV have agreed to work on joint Internet initiatives that include the publicity of Unilever’s products, exclusive content development, the development of customer relationship management strategies and data bank management.
No terms were disclosed.
Terra Lycos’ (TRLY) deal with consumer-products giant Unilever (UN, UL) includes profiling Unilever’s products to the Web portal’s users in Spain, Latin America and the Spanish-speaking market in the U.S.
The first step is a “groundbreaking” agreement in Brazil to develop a new way to display and show Unilever products online, Terra Lycos said in a prepared statement.
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