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In a modern-day version of David and Goliath, multi-billion-dollar food behemoth Unilever, which makes Hellmann's and Best Foods mayonnaise, is suing startup Hampton Creek over its branding.
Hampton Creek sells Just Mayo, which uses a logo depicting an egg with a pea shoot growing through it. But Just Mayo does not contain eggs. Unilever claims the brand's logo and name amount to false advertising. Mayonnaise, by FDA regulations, contains egg yolk and vegetable oil—the reason competitors such as Miracle Whip call themselves "spreads" and not mayonnaise.
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