Hellmann's Parent Company Says Organic Brand 'Just Mayo' Isn't Actually Mayo

Unilever files false-advertising suit against rising competitor

In a modern-day version of David and Goliath, multi-billion-dollar food behemoth Unilever, which makes Hellmann's and Best Foods mayonnaise, is suing startup Hampton Creek over its branding.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in