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NEW YORK Unicast introduced on Monday a full-screen, 15-second online ad that plays when Web surfers are moving between pages. Called a full-screen Superstitial, the 300k online ad format is meant to support the kind of creative ideas advertisers and agencies are accustomed to delivering on TV, the New York-based online ad developer said.
“We really spent a lot of time talking to advertisers and agencies, as well as sites about what it’s going to take to increase online spend,” said Allie Savarino, senior vice president of global marketing at Unicast.
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