Unicast Acquires Enliven

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NEW YORK — Consolidation continued in the interactive sector Monday as Unicast acquired Enliven, a seven-year-old rich-media ad company.

Financial terms of the deal were not disclosed.

The purchase is meant to bolster Unicast’s campaign management capabilities with Enliven’s tracking and measurement tools. “It will add more to our arsenal,” said Unicast svp of global marketing and partner services Allie Savarino, adding that the tools will help advertisers “consider and evaluate this medium in conjunction with other marketing efforts, across all media.”

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