Understanding the Difference Between a Vendor and a Solutions Provider

Why it's more important than ever to understand each role

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

With outsourcing becoming a necessity, it is more important than ever to understand the role of a vendor versus the role of a solutions provider. When is it a good idea to reach out to a vendor, and when are you better off retaining a solutions provider to help you achieve your objectives? Wait. Every vendor says they’re a solutions provider. OK. Let’s say that’s true—which is isn’t. Are you set up to leverage that resource?