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Underscore Marketing LLC, a six-month-old company that specializes in cross-platform communications, has added six new clients and three new executives.
The New York-based shop was started in May by former Tribal DDB chief media officer Tim McHale and former Mezzina Brown & Partners chief Internet strategist Tom Hespos, Underscore’s CEO and president, respectively [IQ Daily Briefing, May 13].
Among Underscore’s new clients are Norelco, CMG Communications and DoubleClick, McHale said. The shop is acting as a media consultant for Norelco, a division of Philips Electronics North America.
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