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A child with a wistful expression sits decked out for the beach. Sunglasses perched on his head, he’s equipped with a shovel and bucket for playing in the sand. The copy running across the image: “Kids covered with affordable care.
“You want the best of everything for your child,” the copy continues. “Now you can keep them happy … and healthy.”
This brightly colored ad touts Fidelis Care Child Health Plus, a Catholic-sponsored, nondenominational plan administered by Fidelis Care New York.
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