This Undercover Lyft Stunt Directed by Olivia Wilde Is Actually an ACLU Fundraiser

Jason Sudeikis and Will Forte star in short promoting new film

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The new episode of Undercover Lyft stars Jason Sudeikis as the disguised driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video—and a cameo by the ACLU.

It’s no accident that these forces are combining—it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy Booksmart, in which Sudeikis’ high school principal character side hustles at the company.

It’s also an entirely on-brand alliance for the rideshare service, which promotes its round-up-and-donate program in the celeb-heavy digital short.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in