Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Prepping for the most significant new product launch in 30 years at Popeyes, Bruno Cardinali traveled to the chain’s Louisiana home turf, steeping himself in the area’s famous Cajun cuisine and hospitality.
Cardinali, who joined as head of North American marketing in March, says he wanted to “get to know the heritage and core values of Popeyes and define where we want to go from there,” ahead of the August drop of the company’s first chicken sandwich.
His
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in