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Just because you’re sometimes inefficient behind the wheel doesn’t mean your car should be.

Oasis’ new print effort for the 2002 Toyota Prius, which broke in October issues of various magazines, seeks to show how well the gasoline-electric hybrid vehicle performs—even when your own driving isn’t up to par.

One ad shows a fellow driving around a parking lot, looking for a space. Copy reads, “Drive around. Find a parking space. See a better one. Lose the first one.



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