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Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that “lightning in a bottle” that many brands find elusive.
Speaking at Brandweek today, Marchisotto ticked off the company’s successes during her tenure thus far, including six straight quarters of net sales growth and gaining market share even with the added challenge of navigating a pandemic.
And “how the e.l.f.” did the company manage to achieve this growth?
“We truly believe that anything is e.l.f.ing
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