Under Armour's Top Marketing Executive Is Headed to Nike, Sources Say

Adrienne Lofton will reportedly join the footwear giant

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The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.

Earlier today, Adweek broke the news that svp, global head of brand management Adrienne Lofton had resigned after approximately nine years and two stints with the apparel company.

The parties in question subsequently stated that she left for an executive-level job at Under Armour’s chief rival in the athletic wear wars.

Spokespeople for Nike and Under Armour have not responded to requests for comment on this story.



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