Under Armour's New Live Trivia App Starts Ticking When Stephen Curry Hits His First 3-Pointer

The first round of Steph IQ kicks off Friday

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Stephen Curry and the Golden State Warriors take on the New Orleans Pelicans in game three of the conference semifinals on Friday—and Under Armour will be sharing an unexpected surprise with Curry fans and basketball fans alike.

When Curry hits his first three-pointer of any game during the NBA playoffs this season, Under Armour will launch a rousing game of Steph IQ. With help from Red Interactive, Under Armour developed the elimination style trivia app. Think HQ Trivia, but with more questions focused around “the Bay Area, Stephen’s rookie season, epic playoff performances, sneakers” and more, according to Under Armour head of global consumer engagement and digital marketing, Jim Mollica.




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