Marketing Innovation

Under Armour’s New Live Trivia App Starts Ticking When Stephen Curry Hits His First 3-Pointer

The first round of Steph IQ kicks off Friday

Try your hand at a new kind of trivia game thanks to Under Armour. Under Armour

By Katie Richards

May 2, 2018

Stephen Curry and the Golden State Warriors take on the New Orleans Pelicans in game three of the conference semifinals on Friday—and Under Armour will be sharing an unexpected surprise with Curry fans and basketball fans alike.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Katie Richards
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Recommended videos
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}