Marketing Innovation

Under Armour's New Live Trivia App Starts Ticking When Stephen Curry Hits His First 3-Pointer

The first round of Steph IQ kicks off Friday

Try your hand at a new kind of trivia game thanks to Under Armour. Under Armour
By Katie Richards

May 2, 2018

Stephen Curry and the Golden State Warriors take on the New Orleans Pelicans in game three of the conference semifinals on Friday—and Under Armour will be sharing an unexpected surprise with Curry fans and basketball fans alike.

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended videos
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}