Marketing Innovation

Under Armour's New Live Trivia App Starts Ticking When Stephen Curry Hits His First 3-Pointer

The first round of Steph IQ kicks off Friday

Try your hand at a new kind of trivia game thanks to Under Armour. Under Armour
By Katie Richards

May 2, 2018

Stephen Curry and the Golden State Warriors take on the New Orleans Pelicans in game three of the conference semifinals on Friday—and Under Armour will be sharing an unexpected surprise with Curry fans and basketball fans alike.

Katie Richards

Katie Richards is a staff writer for Adweek.

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