Under Armour Tells Its Women Athletes' Stories Through Poetry in Artful New Ads

Star endorsers are 'Unlike Any' in Droga5 work

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Misty Copeland. Natasha Hastings. Jessie Graff. Alison Désir. Zoe Zhang. They’re all athletes. Not female athletes—just athletes. That’s a key distinction Under Armour is trying to make in its latest marketing campaign, “Unlike Any,” for its women’s division.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in