Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Under Armour, going outside for the first time for media planning and buying duties, has tapped Optimum Sports, a unit of Omnicom Media Group.
Among its initial tasks will be media placement of the sportswear company's new TV, print, and digital campaign for footwear that will launch during the upcoming back-to-school sales season. It's not known what Under Armour is spending on the pitch; industry sources said Under Armour invested $25 million in media spending for all of 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in