Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Under Armour wants its customers to hover–literally–at the brand’s South by Southwest activation.
One interactive portion of the “Hovr House,” named for the brand’s new smart running shoe, includes jumping on a trampoline and taking a photo of the moment.
Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los Angeles. For its third stop in Austin, the company recreated the same experience but tailored it to the South by Southwest crowd.
The activation includes a wall dedicated to Austin’s popular running routes, taken directly from MapMyRun, a company Under
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in