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Give a little bit of your love to me/I’ll give a little bit of my love to you …”
Ultimately, Supertramp’s ’70s anthem “Give a Little Bit” seems a fitting elegy for the relationship between Modernista! and the Gap.
After a year of disappointing sales, it came as scant surprise when the Gap made some changes as the month began. The San Francisco retailer eliminated its chief marketing officer position, sending Amy Schoening—who first hired Modernista! in late 2000 for a series of national holiday campaigns—back to her role as head of Banana Republic’s marketing department.
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