Umbrella Gothic

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The umbrella is not a recent invention. But Totes/Isotoner in Cincinnati thinks it has a new twist that could put more of them in the hands of a new generation.
The “SplashFlash Umbrella” from Totes offers more than just protection from the rain, according to a
TV commercial from WonderYears in Cincinnati. “It’s an umbrella,” a child announces excitedly during the spot. “It’s a flashlight. It’s glow-in-the-dark. It’s a whole new kind of fun.”
The spot, due to break during back-to-school season on cable stations including Nickelodeon and the Cartoon Network, was directed by Ron Oliver, creator of “campy kids horror” movies, including Prom Night and GooseBumps, the agency said.


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